After considerable time of disappointing interaction with their target audience, their enhanced platform approach produced a significant improvement in interaction and a one hundred eighty-seven percent boost in online visitors.
Their offerings include:
- Professional SEO solutions
- Creative digital presence creation
- Conversion-oriented internet promotion campaigns
- Social media oversight
- Content creation and strategy
Recently, a café proprietor in Riyadh complained that his establishment wasn't showing up in Google searches despite being well-reviewed by customers. This is a common problem I see with local businesses across the Kingdom.
Current platform adoption in Saudi Arabia's Best Marketing Firm Arabia:
- Visual platform: Primary for fashion brands
- Ephemeral platform: Highly effective with youth demographics
- Discussion network: Strong for updates and social conversation
- TikTok: Quickly expanding particularly with younger audiences
- Professional platform: Useful for corporate messaging
For a digital service, we found that their foreign language material was substantially stronger than their Arabic content. After improving their local language standards, they achieved a significant growth in purchases from Arabic-speaking readers.
Start by identifying ALL your competitors – not just the obvious ones. Throughout our research, we found that our largest threat wasn't the established business we were watching, but a new company with an novel strategy.
For a financial institution, we created a responsive design system that automatically modified navigation, fonts, and organization based on the chosen language, resulting in a significant growth in user engagement.
Six months into business, our revenue were disappointing. It wasn't until I chanced upon a detailed study about our market sector that I discovered how blind I'd been to the competitive landscape around us.
When I established my retail business three years ago, I was sure that our unique products would be enough. I ignored competitive research as unnecessary – a mistake that almost ruined my entire business.
For a banking customer, we produced a material collection about family financial planning that featured halal investment concepts. This information outperformed their former generic money guidance by over four hundred percent in engagement.
I now employ several tools that have dramatically upgraded our competitive research:
- Search analysis platforms to monitor rivals' search rankings
- Mention tracking tools to follow competitors' digital footprint
- Site monitoring platforms to track changes to their digital properties
- Communication monitoring to receive their campaigns
With extensive testing for a shopping business, we found that content published between evening hours substantially outperformed those published during traditional peak hours, producing one hundred forty-three percent better response.
I spend at least 120 minutes each week examining our competitors':
- Digital architecture and user experience
- Articles and content calendar
- Social media engagement
- Client testimonials and assessments
- Search strategy and positions
For a high-end retailer, we discovered that Snapchat and Instagram substantially surpassed traditional networks for connection and conversion, resulting in a intentional redistribution of attention that increased complete effectiveness by one hundred sixty-seven percent.
I use a straightforward document to track our competition's costs changes on a regular basis. This has already enabled us to:
- Spot cyclical price reductions
- Recognize product bundling strategies
- Understand their value positioning
I advise classifying competitors as:
- Primary competitors (offering equivalent offerings)
- Secondary competitors (with limited resemblance)
- Potential disruptors (new businesses with game-changing models)
Recently, I observed as three competitors spent significantly into growing their operations on a specific social media platform. Their attempts failed spectacularly as the platform turned out to be a mismatch for our sector.