commit
2b62306d1c
@ -0,0 +1,75 @@
|
||||
I'm running a small business gathering in Riyadh next month where we'll be exploring more about finding and working with marketing partners. If you're struggling with this too, drop me a message - always happy to share experiences over some good Saudi coffee!
|
||||
|
||||
As someone who has created over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX standards to Arabic interfaces fails miserably. The unique characteristics of Arabic script and [Backwest.Com](http://Backwest.com/?wptouch_switch=mobile&redirect=https%3A%2F%2Fwww.imf1fan.com%2Fcommunity%2Fprofile%2Frobertacustance%2F%09302%09PR3) Saudi user expectations require a totally unique approach.
|
||||
|
||||
Last month, I was advising a prominent e-commerce company that had invested over 200,000 SAR on a impressive website that was failing miserably. The issue? They had merely transformed their English site without accounting for the essential design distinctions needed for Arabic users.
|
||||
|
||||
* Locate the most essential content in the [top digital marketing agencies KSA](http://arkiv.svenskbridge.se/e107_plugins/ext_login/ext_login.php?redir=imf1fan.com%2Fcommunity%2Fprofile%2Frobertacustance%2F%09302%09PR?)-right section of the viewport
|
||||
* Arrange page sections to flow from right to left and top to bottom
|
||||
* Use heavier visual emphasis on the right side of equal compositions
|
||||
* Ensure that indicating icons (such as arrows) point in the right direction for RTL interfaces
|
||||
|
||||
For a store group, we created a combined strategy that balanced computerized enhancement with traditional value of face-to-face engagement. This approach improved user contentment by 167% while generating operational improvements.
|
||||
|
||||
A clothing brand experienced a substantial increase in smartphone sales after applying these enhancements:
|
||||
* Simplified form fields
|
||||
* Easy-to-touch menus
|
||||
* Simplified checkout process
|
||||
* Reduced waiting times
|
||||
|
||||
For a manufacturing company, we created a evolution strategy that prioritized workforce integration. This strategy decreased resistance by seventy-six percent and accelerated adoption by over one hundred eighty percent.
|
||||
|
||||
Their capabilities include:
|
||||
* Advanced search optimization expertise
|
||||
* Engaging web design services
|
||||
* Performance-focused internet promotion campaigns
|
||||
* Social media strategy
|
||||
* Messaging and development
|
||||
|
||||
Our research has demonstrated that Saudi customers specifically seek these confidence builders:
|
||||
* Physical presence address
|
||||
* Local authorization symbols
|
||||
* Clear refund procedures
|
||||
* Riyal rates with full delivery estimates
|
||||
|
||||
Important elements:
|
||||
* Involving faith authorities in modernization development
|
||||
* Respecting prayer times in execution timelines
|
||||
* Building gender-appropriate education programs
|
||||
* Showcasing connection with national vision
|
||||
|
||||
Assisting an gadget shop, we identified that their typical purchase experience was generating avoidable problems for Saudi visitors. After implementing specialized improvements, their process dropout rate dropped by thirty-seven percent.
|
||||
|
||||
The journey to finding the premier digital firm in KSA isn't straightforward, but getting it right will dramatically improve your business results. Just make sure you benefit from my mistakes rather than making your own!
|
||||
|
||||
Key elements:
|
||||
* Preserving personal engagements for relationship-building
|
||||
* Digitalizing administrative processes for productivity
|
||||
* Building natural flows between computerized and established touchpoints
|
||||
* Acknowledging demographic tendencies
|
||||
|
||||
Effective approaches:
|
||||
* Collaborating with regional technical firms
|
||||
* Adapting solutions for regional technology
|
||||
* Supporting capability building to local talent
|
||||
* Engaging in Kingdom digital programs
|
||||
|
||||
* Redesigned the form flow to follow right-to-left user expectations
|
||||
* Created a bilingual data entry process with intelligent language switching
|
||||
* Enhanced touch interfaces for right-handed Arabic typing
|
||||
|
||||
1. **Proven local success stories** - Not just generic case studies, but genuine results with Saudi businesses in your particular sector. When I met with our current agency, they showed me exactly how they helped a company resembling ours boost their Riyadh customer base by more than double in 8 months.
|
||||
|
||||
* Repositioning CTA buttons to the right side of forms and screens
|
||||
* Restructuring information hierarchy to progress from right to left
|
||||
* Adjusting user controls to match the right-to-left reading pattern
|
||||
|
||||
* Developed a figure visualization approach that accommodated both Arabic and English digits
|
||||
* Redesigned charts to read from right to left
|
||||
* Applied color-coding that aligned with Saudi cultural associations
|
||||
|
||||
Last quarter, an e-commerce client was experiencing a disappointing 0.8% conversion rate despite substantial visitors. After applying the approaches I'm about to discuss, their purchase ratio improved to 3.7%, producing a 362% improvement in revenue.
|
||||
|
||||
Let me tell you, I've been through the frustrating experience of hiring the wrong marketing agency TWICE before eventually finding one that generated results. Believe me, it's a mistake you don't want to make when building your brand in Saudi Arabia's demanding market.
|
||||
|
||||
2. **Cultural expertise** - This is CRITICAL and often ignored. Saudi consumers engage with completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.
|
Loading…
Reference in new issue