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BOSTON, Nov. 02, 2020 (GLOBE NEWSWIRE) - Today, DraftKings announced an unique, multi-year relationship with Bryson DeChambeau, who will end up being the first active expert golf player to represent the digital sports entertainment and video gaming business by means of an integrated brand name, content, marketing, and VIP centric collaboration that will include Bryson DeChambeau as the face of DraftKings golf. Bryson is presently ranked No. 6 in the Official World Golf Ranking and is coming off his first significant champion at the U.S. Open in September, 2020. Starting with the 2020 Masters, the DraftKings logo design will be included on DeChambeau's signature golf cap.

"Professional golf has actually been an essential growth sport in both day-to-day dream and sports wagering, and our partnership with Bryson DeChambeau is a noteworthy new layer of traditional brand name exposure and fan experience," said Jason Robins, co-founder and CEO, DraftKings. "As one of golf's most appealing athletes and the existing U.S. Open champion, DraftKings is tactically lining up with winning professional athletes like Bryson who embody and push the competitive fire of our clients."

At DraftKings, golf remains the fourth-most-popular sport for daily dream while golf sportsbook deal with has actually grown over 10 times year over year. Excluding NFL games, the 2019 Masters ranked amongst the top 5 highest-bet sporting occasions on DraftKings while 2020 has actually included many of the company's most widely wager golf competitions of perpetuity. Amidst this rise in golf wagering, the professional athlete sponsorship also entails unique experiential elements to engage fans such as playing a round of golf with or getting golf lessons from Mr. DeChambeau.

"DraftKings has been at the forefront of development for how individuals experience golf, and the business continues to update the video game through technology built by and for sports fans," said Bryson DeChambeau. "The gaming market has actually already helped golf reach wider audiences, and I am happy to work with DraftKings on boosting fan excitement and engagement in the game."

With the 2020 Masters taking place in November for the very first time in history and overlapping with the NFL during the last round on Sunday, DraftKings is offering a $100,000 free-to-play pool that records the action of both sports. This is the first multi-sport pool DraftKings has developed as the company even more adapts to the special sports calendar of 2020.

Fans can access DraftKings Sportsbook and Daily Fantasy Sports by going to www.draftkings.com or by downloading DraftKings apps via iOS and Android.

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and video gaming company produced to sustain the competitive spirits of sports fans with items that range throughout everyday fantasy, managed video gaming and digital media. Headquartered in Boston, and introduced in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports operator. DraftKings is a multi-channel provider of sports wagering and gaming innovations, powering sports and video gaming home entertainment for 50+ operators across more than 15 controlled U.S. and worldwide markets, including Arkansas and Oregon in the U.S. DraftKings' Sportsbook uses mobile and retail betting for significant U.S. and worldwide sports and runs in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania, Tennessee and West Virginia. DraftKings' day-to-day fantasy sports product is readily available in 8 nations internationally with 15 unique sports classifications. DraftKings is the official day-to-day fantasy partner of the NFL, MLB and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and a main wagering operator of the PGA TOUR.